“My first memories, all my memories, are of feeling completely isolated, sad and alone”, says Avi Jacob. Though it would be easy for Jacob to lose himself in this darkness, his new EP, Surrender, does the opposite of that. Instead of retreating into himself Jacob uses the vulnerability of songwriting as a therapeutic form, for himself and for others. on Surrender Avi Jacob works to uncover his own deepest fears to mine that empathy. As he says “I’m trying to connect people to the reality of their emotions, if they understand them then they can understand and have empathy for others.”
“There was a guy after I sold all the albums opening for Dr. John, this guy came up to me and was wearing all camo, he was in town for a hunting conference. You could tell by looking at him he was very conservative. He had tears in his eyes and said “that song pickup truck was really beautiful, it touched me and made me think of my father”, or something to that effect. That to me was really important because I could tell that was a really big thing for him, to open up like that.”
James and Simone Felice holed up in a barn in New England in the dead of winter with Jacob to record this EP. You can hear the influence of the Felice’s, with an organ flourish, a touch of accordion, coaxing out those spacious, poignant moments on Surrender. Combining folk sensibilities with classic soul, in the vein of Alabama Shakes or Ray Lamontagne, Jacob’s EP is influenced equally by South Carolina, where he spent most of the past decade, and the Northeast where he spent his formative years. It’s a plainly self-reflective piece, not trying to impose itself on your but to bring you along for this frightening, elating, confusing journey.
American songwriter Best new music 02.16.18
Listen to Avi Jacob’s Emotional New Song “Pickup Truck” written by Brittney McKenna
folk radio uk 03.26.18
Editor's picks: AVI JACOB: SURRENDER (EP REVIEW) written by Ken Abrams
POP MATTERS 10.13.17
Avi Jacob - "New England" audio premiere by Jonathan Frahm
Charleston City Paper 03.21.18
Avi Jacob gives up life stories on Surrender By Heath Ellison
Bio: Emerging folk/soul artist Avi Jacob's newest EP "Surrender" was produced by Simone Felice, producer of the Lumineer's "Cleopatra" and has gained many fans and great reviews from critics. Avi is a relentlessly honest writer, combining the inherent truth of songwriters like Bob Dylan with a soulful voice & catchy melodies. Avi has been touring the country opening for acts like Dr. John, Band of Heathens, MIPSO, SUSTO, & Zach WIlliams of the Lone Bellow.
Surrender review 2